I think a few of them are lurking and figuring out what to make of the site and how to best engage with it. Ultimately I think just engaging with the community ad-hoc will produce massive benefits whether or not they go in with a formalized plan. The forum is a pool of customers who are eager to tell you what they want. The value in terms of market research seems pretty clear.
I’m also very optimistic about the value in helping customers with some of the troubleshooting support questions we get. If a startup has a robot and they get some critical information that helps them program that robot, that may have long-term effects on the growth of that customer’s business. A customer who is really good at writing robot code is also likely to become a big customer down the line once their business expands. Automation is that important to success, and I think a lot of people here will agree.
Being good at selling robots is good, being good at helping your customers grow their business so they can afford to buy more robots is even better.